Publicações

Nesta página divulgo os meus textos publicados em revistas acadêmicas, livros e similares.  

Publicações acadêmicas

The Outcomes of Online Browsing for Portugal´s Gen Z Consumers (2022)

Trabalho mais recente, publicado no livro acadêmico "Digitalization as a Driver for Smart Economies", revisado por pares (peer-review) onde apresento uma discussão sobre como os consumidores portugueses da geração Z percebem o browsing online em suas vidas. O método utilizado foi entrevista em profundidade com dez consumidores da geração Z. 

Abstract: This chapter discusses the outcomes of online browsing for consumers, a behavior that is on the rise as social media and online content increased exponentially in the last year. An extensive literature review about browsing and its outcomes to consumer behavior, together with empirical data collected from 10 in-depth interviews with Generation Z consumers from Portugal, showcased that online browsing mainly produces positive outcomes, such as discovering new brands and products, increasing product knowledge and therefore improving consumer confidence in their purchase decision. Gen Z consumers from Portugal behave as expected, except that because they live in a more conservative and traditional context, they still have some barriers to online shopping and experience more traditional retail in their daily lives. However, the positive outcomes for online browsing remain the same, as consumers from this generation are digital natives.

Towards a Better Understanding of Consumer Online Browsing (Cob) (2020), North America - Advances in Consumer Research Volume 48 : Association for Consumer Research

Co-autores: Delane Botelho, Yuliya Komarova

Abstract: Through in-depth interviews and four experiments, we investigate the Consumer Online Browsing (COB) as a distinct type of search behavior. There are different effects of COB and similar constructs on dependent variables, and they are differently moderated by variables that arose from the qualitative phase of the research.

I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities (2019) - International Journal of Consumer Studies

Co-autores: Julio Leandro, Patricia Boaventura, Adelson Ferreira da Silva Junior

Abstract: This research aims to understand the process of cars' disposal, its context, its influences and its impacts on the meanings for consumers and their identities, as well as the new behaviours of these consumers when living without their car(s). We conducted, analysed and interpreted 20 in-depth interviews with consumers that had previously owned at least one car and had no financial reasons for disposing of their car(s), but had decided to do it, and started to live without them, adopting alternative methods of transportation. Our findings show that these consumers faced a complicated process regarding the disposal of their car(s) but, due to the changes in their circumstances, they re-signified relevant concepts that were connected to the ownership of a car: Their perception of freedom, comfort, safety and status changed during and after the disposal of their car(s). We also noticed that there were implications in terms of changes in their attitudes and behaviour as both citizens and consumers. As a contribution to the literature, our findings indicate that the re-signifying of concepts related to possession of the object as well as changes in attitudes and behaviours that consumers undergo in the postdisposal stage, must be included in the model proposed for evaluating consumer behaviour in product disposal.

Exploring the motivations and barrier for second-hand product consumption (2019), Proceedings of Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris

Co-autor: Julio Leandro

Abstract: The resale market of used items selled about U$ 16 billions in 2015 in the US. We interviewed twelve consumers to better understand this phenomenon, Our results showed that consumers choose SHP due to economic reasons, and sustainability is marginally considered. Contamination is the main barrier to consume used products.

Electronic Word-of-Mouth impacts on consumer behavior (2013), Journal of International Consumer Marketing

Co-autor: André Torres Urdan 

Este foi o artigo da minha tese de mestrado. Ele tem mais de 110 citações e quase 5 mil downloads oficiais na página do journal. O artigo apresenta um estudo sobre o boca-a-boca eletrônico e o impacto no comportamento do consumidor. Fiz um experimento para analisar o impacto em dois construtor relevantes: imagem da marca e intenção de compra.

Abstract: Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify if eWOM affects consumer behavior and the possibility companies may have of managing eWOM by actively responding to comments posted by consumers. An exploratory and experimental study showed that exposure to comment (both negative and positive) impacts brand image. Negative-feedback management reduces the impact on brand image but did not change the impact on purchase intention.

Co-autoria

What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers? (2021), Journal of Islamic Business and Management

Co-autores: Nasir Ahmad, Susana Costa e Silva. Paulo Duarte, Fabio Shimabukuro Sandes

Abstract: Living in a foreign country poses a series of challenges for immigrants. Specifically, in the Muslim population, there are cultural and religious characteristics that directly impact behavioral consumption habits, which can generate difficulties in the desired behavior of Islamic consumers in foreign countries: the case of consumption of Halal products. Finding Halal products in a country where the Islamic population is small can be a big challenge for these consumers, and it can generate a series of negative consumer perceptions. This study aims to understand the attributes of the Muslim consumer that drive the purchase intention of Halal products in Porto, Portugal, a city where the Muslim community is small, and to identify the main drawbacks faced by these consumers. Quantitative research has been carried out to understand the problems and the opportunities of the Muslim Community in Porto and analyze the drivers that motivate them to buy Halal Products. We used multiple regression analysis to identify the factors affecting the Halal food purchasing behavior of the Muslim Community living in Porto. We have also surveyed the Muslim community living in Porto. The results indicate that the subjective norm has a positive and significant influence on the intention to purchase halal food among Muslims living in Porto. Furthermore, there is evidence of a lack of adequate supply of Halal-certified products in Porto. We expect to contribute to the literature by addressing the challenges Islamic consumers face when living in countries where the Muslim community is small.

INTERACTIVE VALUE FORMATION: TYPES OF CROWDFUNDING AND EXCHANGED RESOURCES’ CHARACTERISTICS (2019) RAD Revista de Administração em Diálogo 

Co-autores: Maurinice Daniela Rodrigues Inácio, Raoni de Oliveira Rodrigues Inácio, Delane Botelho, Fábio Shimabukuro Sandes.

Abstract: Crowdfunding is a form of interaction between people who develop projects and those who want to support such initiatives. This paper establishes a relationship between the types of crowdfunding and the characteristics of utilized resources for interactive value formation in the supporter-creator interface of crowdfunding projects. The Social Resource Theory perspective is used to define and classify resources (love, status, information, money, goods, and service) and types of crowdfunding (reward, donation, equity, and debt). In donation crowdfunding, the resources exchanged have more particularistic and symbolic meanings; reward, more concrete and non-particularistic; debt, more particularistic and concrete; and equity, more non-particularistic and symbolic. The proposed theoretical framework helps in selecting the resources appropriate to favor the achievement of project goals.

O impacto do Marketing emocional no comportamento do consumidor: uma perspetiva da COVID-19 (2021). In Audiovisual e Indústrias Criativas: Presente e Futuro, 911-925. Madrid, Espanha: McGraw Hill.

Co-autores: Rita Pinto da Luz; Sandes, Fabio. 

O Mito Utilizado como Instrumento de Influência e Persuasão nas Mídias Sociais (2021). In Audiovisual e Indústrias Criativas Volume 1, 837-847. Espanha: McGraw Hill.

Co-autores: Gabriela Fasanella; Eliane Brito; Sandes, Fabio.